January and February are no longer the worst months for moviesBy Cameron Johnson | 04/04/2017 11:01pm
If you are a fan of going to the movies at all, the months of January and February could not be a more painful and disheartening time. These months are when studios decide to drop their low budget, critically bashed films that they don’t want to waste a summer calendar spot on. Because of this, Films like Resident Evil 6, XXX: The Return of Xander Cage and The Bye Bye Man haunt theaters across the country for two months hoping to make enough money to earn back their budgets that they somehow squeezed out of a studio. Movies like these and the pain that they inflict on movie goers everywhere attribute to what is called the Dog Days of Movies, a time stuck in between the big budget blockbusters of Summer and the critically acclaimed movies of the fall.
However, over the past few years there has been a drastic change in the movie industry during these months. Studios are beginning to realize that these months, even though they don’t bring in as much money as the Summer months, still draw in a significantly large moviegoing audience and don’t come with the competition of the Summer months. Because of this realization, studios have begun placing their more well-funded and critically acclaimed films in January and February with the intention of appealing to demographics that want to see movies year-round instead of only during the Summer and Christmas.
One of the first blockbuster style movies ever to be put in one of these months was 21st Century Fox’s Deadpool in 2016. Deadpool, a comic book superhero film with a budget of over $60 million and a great critical response, looked like a summer blockbuster that would do perfectly fine at the box office before it became overshadowed by the other summer blockbusters of that summer. However, what the studio decided to do was to put Deadpool smack in the middle of February, a month well regarded as the absolute worst month for movies. Deadpool was placed between Zoolander 2 and Gods of Egypt, two films that were considered absolute bombs, leading many to fear that Deadpool would be the same. After earning $135 million in its opening weekend and $353 Million total in the U.S., however, these fears were immediately shattered.
Deadpool’s success has changed the months of January and February entirely, allowing 2017 films such as Split, John Wick: Chapter 2, and Get Out, all movies with large budgets and critical acclaim, to experience little to no competition and high financial success. The financial success of these movies forced films like Resident Evil and XXX to earn far less than their budget, hopefully scaring away future movies of their quality.
While studios may seem like the true winners of these events, we, the movie going audience, are the true winners. Rather than being subjected to the decide between Resident Evil and the latest crappy rom-com starring that girl from Grey’s Anatomy, we are now given the choice between movies of actual quality and entertainment value.