UA to host research seminar

UA to host research seminar

A research project on communications that The University of Alabama has been working on since last summer will culminate in interactive workshops with students, faculty, and staff this week. There will be 12 workshops running from Jan. 23-26. Throughout the process, the University worked in coordination with Dartlet, a communications 
strategy company.

The main purpose of the workshops is to pinpoint the identity of the University and to answer the question of who The University of Alabama is. The outcomes are expected to help the University in its communications strategy.

According to a uanews email, there will be two types of workshops: personality and messaging.

“The personality workshops will help crystalize who The University of Alabama is, while the messaging workshops will wrap these insights into storytelling maps,” reads the description of the event at uanews.

Seating is limited, so participants are advised to reserve a seat online. Reservations can be made via a link listed on the UANews website.

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